Targeting Local Audiences With Search

Yahoo! has been an early and dominant player in local search. Much like MSN’s and Google’s local initiatives, Yahoo! Local combines local information, maps, and sponsored opportunities into a single local search offering. It’s beginning to integrate results across the various verticals and the primary SERPs (define). A search for “lawn care in Kansas City,” for example, provides local results for businesses in Kansas City on the SERP. Clicking one of the results, and you’ll land on local listings for the result.

This is a preview of Targeting Local Audiences With Search. Targeting Local Audiences With Search

Local, BTB Search Services Debut at SES Show

News for the SES truelocal seems to launch new services …

Among the services launching at today’s Search Engine Strategies New York show are search agency tools and a business distribution deal. Barry Diller, chairman/CEO of IAC/InteractiveCorp., will give the keynote for the four-day conference and trade show.

Business search engine Business.com, Santa Monica, CA, said its contextual search results will be available to Entrepreneur.com’s 5 million monthly visitors, and it will power the search and provide directory results for users of SmallBizSearch.com.

This is a preview of Local, BTB Search Services Debut at SES Show. Local, BTB Search Services Debut at SES Show

Yahoo’s speech recognition suit

Yahoo has settled a trade secrets lawsuit with Nuance Communications, one of the leading speech recognition software companies. Yahoo, the suit claimed, “gutted” Nuance’s research and development unit, when it hired away 13 of its engineers.
Terms were not disclosed.
Long the next big thing, speech recognition is becoming more mainstream due to advances in the technology and a change in where and how the technology gets used. All the search giants are looking at ways to incorporate it into their offerings. Kai-Fu Lee, the engineer that Google lured from Microsoft, has conducted extensive research in the field.
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Yahoo’s speech recognition suit (100 words, estimated 24 secs reading time)

Yahoo’s ad on timesquare New York /thanks to my brother ;)

taken by my brother who is in US at time /
NewYork 040
cool ad :)

Yahoo’s ad on timesquare New York /thanks to my brother ;) (14 words, 1 image, estimated 3 secs reading time)

Yahoo’s way back to the top?

Just found this very comprehensive and yet thrilling article /maybe because I’m a YAHOO/ by T. Claburn take a peek

The world’s in love with Google and search-based advertising. That leaves Yahoo, the Google of the ’90s and still the most popular destination on the Web in terms of visitors, to prove there’s a better way to deliver advertising. But to do that, Yahoo needs to translate the 10 terabytes of data a day its visitors create and turn that raw information into marketable insights.

This is a preview of Yahoo’s way back to the top?. Yahoo’s way back to the top?
keep looking »