Try Yahoo! win prizes?

Posted on February 12, 2006
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Yahoo Inc. is considering offering free music downloads, discounts on DVD
rentals and frequent-flier miles to users who make the Web site their primary
search engine.

The possibility was disclosed in a recent online survey of some of Yahoo’s
e-mail users, intended to gauge interest in a rewards program, that detailed
the idea and provided a list of potential incentives.

In contemplating such a program, Yahoo is showing the lengths to which it
may go to try to erode Google Inc.’s dominance in search. But it also
illustrates Yahoo’s concerns about the rest of the industry, which has signaled
increasing interest in offering users carrots for their loyalty.

In December, Microsoft Corp. Chairman Bill Gates suggested that his
company may offer cash or free products to users of its MSN search engine. A
few months before that, A9, owned by online retailing giant Amazon.com Inc.,
started giving frequent users small discounts on purchases from its parent’s
Web site.

source chronical research

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