Yahoo’s way back to the top?

Posted on February 25, 2006
Filed Under I'm lovin it | 1 Comment

Just found this very comprehensive and yet thrilling article /maybe because I’m a YAHOO/ by T. Claburn take a peek

The world’s in love with Google and search-based advertising. That leaves Yahoo, the Google of the ’90s and still the most popular destination on the Web in terms of visitors, to prove there’s a better way to deliver advertising. But to do that, Yahoo needs to translate the 10 terabytes of data a day its visitors create and turn that raw information into marketable insights.

Listen to Yahoo’s chief data officer, Usama Fayyad, sell the story.

Yahoo's chief data officer Fayyad knows if you're about to buy a new car.

Yahoo’s chief data officer Fayyad knows if you’re about to buy a new car.

“Search advertising is great. I can match ads to intent,” Fayyad says. “Well,guess what? When you’re on the Yahoo network–whether it’s travel, whether it’s autos or researching universities–you’re telling a lot more about yourself and your intent. And I can use that. I can turn that into a very powerful ad-matching machine, just like search is. In fact, in many cases, much more powerful than search. It’s just that the market hasn’t discovered it yet.”

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    • Comments

    One Response to “Yahoo’s way back to the top?”

    1. marcNo Gravatar on February 25th, 2006 5:55 pm

      I personally don’t think they will get back to the top. maybe in advertisers perspective but for the users?
      don’t think so.

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