Art of the Start – Mantras and businessmodels

by Frank Fuchs on October 5, 2006

Why mission statements suck and how dilbert can save you hundreds of thousands of dollars.

Guy Kawasaki’s Art of the Start speech at TiECon 2006.

Guy Kawasaki this guy is brilliant and inspiring! Take the time and enjoy …

In the 40-minute presentation (PDF of slides here), Kawasaki talks about innovation and business evangelism. When he talks about “Make Mantra” it’s well worth listening to. The beauty of his speech is that he uses a Top 10 approach and is unafraid to speak plainly and with great humor (which is sadly lost in public speaking). more here

Dilberts mission statement generator …

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