Google buys AJAX mapping techology company

by Frank Fuchs on December 18, 2006

Google bought the internet and mobile businesspart of the swiss Endoxon company.

Endoxon is a developer of internet mapping solutions, mobile services, data processing, cartography, direct marketing and the Trinity software suite. Since 1988, Endoxon and its 75 employees have created ground-breaking solutions for a wide variety of geographic needs. Endoxon is a pioneer in AJAX mapping technologies. Endoxon technologies enable the integration and processing of geo-referenced data and high-resolution aerial and satellite images for dynamic internet and mobile services.

Google has plans to integrate the technology into Google Maps and Google Earth.
Endoxon provide their services to e.g. and

Maybe Gregor will tell us a little more details soon…

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{ 2 comments… read them below or add one }

Ashish Mohta January 3, 2007 at 2:23 am

Gosh!! i hope google doesnt turn to become microsoft ….its lowering the competiton…is google afraid?

fuchs January 3, 2007 at 8:54 am

Hey Ashish,

thanks for stopping by! Well I don’t think thats a sign of google being afraid really. As a giant like google you have to find a balance bettween overconfidence and a healthy amount of fear.

Google however is going to go down a road like microsoft as they have to up to a certain extent. They are a monster, a beast of a company now with loads of people and even more shareholders. Along with this this come allegiances.

To your last point. Well I don’t think they lower competition here, although this is a interesting point of view.

Why do you think this could be about lowering copetition?

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