Exact match in Google maps triggers new templates

Posted on January 10, 2007
Filed Under Local Search | 4 Comments

I haven’t spotted this yet so I assume it’s at least somehow new. Looks like if you do a websearch in Google and type in a combination of location and business-name that triggers just one single result in Local Serps Google displays something like the below.

exact_match2

Vito’s Famous Pizza Sunnyvale

There seems to be at last one other template with a smaller map.

exact_match

Bughouse Dingolfing

Nice real estate in the organic SERPS!

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    • Comments

    4 Responses to “Exact match in Google maps triggers new templates”

    1. PittbugNo Gravatar on January 10th, 2007 4:15 pm

      This is called the authoritative onebox listing and can be powered by data from phone book directories (Acxiom). Interestingly enough, businesses listed here do not necessarily need to have a website, and may even rank in other locations above their competition. I just blogged about this.

      cheers

      Reuben

    2. babasaveNo Gravatar on January 11th, 2007 8:46 am

      Hey Reuben,

      I haven’t spotted this here in EU (DE,FR,UK) before thats why I thought it was new. I saw your and Mikes postings now that I knew the name “authoritative onebox listing”. I’ll dig a little deeper into this. Regarding the rankings of these listings thats a mystery for me as well.

      cheers
      ~frank

    3. phil maherNo Gravatar on January 17th, 2007 7:58 pm

      hmm, the Bughouse Dingolfing search for me does NOT display the map like you have above. Rather it displays the onebox with 1 entry…very interesting. I’d like to hear about where you are based when doing this search. I’m in Chicago, IL. USA

    4. babasaveNo Gravatar on January 17th, 2007 10:40 pm

      Hey Phil,
      thanks for stoping by. Well it’s quite easily possible you don’t get the same results as I get them. I’m located in Germany and have been in the London UK by the time taking the screenshots.
      Cheers
      ~frank

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