YELP.COM home of Young Digerati, Bohemian Mix & American Dreams

Posted on March 11, 2007
Filed Under Local Search |

Nope this is not a couple of just fancy names I came up with, these are social demographic groups PRIZM NE segments the US population by. They do this within 66 segments, based upon where people live, along with other factors like age, household income levels, household size, etc. The two top ones for Yelp being Young Digerati and Bohemian Mix.

Segment 04: Young Digerati – Young Digerati are the nation’s tech–savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars–from juice to coffee to microbrew.

Segment 16: Bohemian Mix – A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles. Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African–Americans and whites. In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.
.

Truly great information - however not really surprising -

See the full Chart here

LeeAnn Prescot follows up on her recent post covering the impressive growth of YELP during the last half year. She closes with trying to answer just the most important question there is for the yelps of today how scalable is this on a nationwide or even worldwide level?

That’s what I’m wondering - are these local social communities going to survive? Will there be even more segmented more localized more specialized ones that will dominate the market? Or will these libertines be swallowed …

Visiting the Yahoo! engineering team in Grenoble

What are people looking for in Local Search?

MacBook Pro - its the little things

Mobinet and Online Applications – the next BIG thing!