Why too much choice can be a bad Thing – Barry Schwartz

by Frank Fuchs on March 13, 2007

I’m on holidays right now and thought it’s about time to treat myself with some high quality input – one always good place to go find such input – on the Internet – is the TED talks page.

This time I’ve chosen a speech by Barry Schwartz. He is a sociology professor at Swarthmore College and author of The Paradox of Choice.

In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable.

(Recorded July 2005 in Oxford, UK. Duration: 20:22)

And I could not be more agreed – too much choice can truly be a very BAD thing.

{ 1 comment… read it below or add one }

Anonymous December 31, 2008 at 1:53 pm

good talk

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