Why too much choice can be a bad Thing - Barry Schwartz

Posted on March 13, 2007
Filed Under I'm lovin it |

I’m on holidays right now and thought it’s about time to treat myself with some high quality input - one always good place to go find such input - on the Internet - is the TED talks page.

This time I’ve chosen a speech by Barry Schwartz. He is a sociology professor at Swarthmore College and author of The Paradox of Choice.

In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable.

(Recorded July 2005 in Oxford, UK. Duration: 20:22)

And I could not be more agreed - too much choice can truly be a very BAD thing.

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    One Response to “Why too much choice can be a bad Thing - Barry Schwartz”

    1. Why today local search fails - and how to fix it : Locally Type* on December 9th, 2007 11:57 am

      [...] (Note: Barry Schwartz has done a great talk about the on how too much choice is a bad thing. Really worth the time to watch) [...]

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