Google employees as door to door salesmen – for Maps special offer

Posted on July 22, 2007
Filed Under Google Maps | 3 Comments

Just read this article in a German marketing magazine /in the printed version/ about Google employees in Hamburg Germany trying quite a new way of promoting their offers for small businesses.

google maps hamburg Germany
120 Google employees each carrying a coloured cardboard

The article mentions that since small business owners are still quite hesitant with regards to advertising on search engines, Google now conquers this last bastion in a symbolic way.

120 Google employees each carrying a coloured cardboard figure with a little search box on the chest went to the city centre to illustrate the huge potential advertising represents for the small businesses.

Google offers a special 30 Euro voucher and a free webpage for businesses without a web presence for interested businesses in Germany right now.

Accompanied with a not further described advertising campaign this is all aimed to lower the inhibition threshold for small business owners to enter the world of online advertising…

This is quite a nice and good idea – but it still needs to be seen how and if Google will conquer this market.

As the last inch into the pocket of the business owner might be quite a long one still – as from my experience the performance advertising is still seen as some sort of gamble – if you talk to the plumber or the bike shop down the street.

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    • Comments

    3 Responses to “Google employees as door to door salesmen – for Maps special offer”

    1. Search Engine Land: News About Search Engines & Search Marketing on July 23rd, 2007 8:59 pm

      SearchCap: The Day In Search, July 23, 2007…

      Below is what happened in search today, as reported on Search Engine Land and from other places across the web…….

    2. GSeeker on July 25th, 2007 2:51 am

      Google的德国街头广告…

      　　上图是一个非常独特的街头广告。120个人均各自拿着一个纸人，沿着德国的阿尔斯特河边游荡。每个纸人的身上都印有一个小小的Google搜索栏。这120个人有的坐龙舟、踏板船，有的搭阿…

    3. SearchCap: The Day In Search, July 23, 2007 | Seo Alchemist on July 28th, 2007 8:22 am

      [...] Google employees as door to door salesmen – for Maps special offer at Locally Type* Local Search & Maps, Locally Type [...]

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