Just read this article in a German marketing magazine /in the printed version/ about Google employees in Hamburg Germany trying quite a new way of promoting their offers for small businesses.
120 Google employees each carrying a coloured cardboard
The article mentions that since small business owners are still quite hesitant with regards to advertising on search engines, Google now conquers this last bastion in a symbolic way.
120 Google employees each carrying a coloured cardboard figure with a little search box on the chest went to the city centre to illustrate the huge potential advertising represents for the small businesses.
Google offers a special 30 Euro voucher and a free webpage for businesses without a web presence for interested businesses in Germany right now.
Accompanied with a not further described advertising campaign this is all aimed to lower the inhibition threshold for small business owners to enter the world of online advertising…
This is quite a nice and good idea – but it still needs to be seen how and if Google will conquer this market.
As the last inch into the pocket of the business owner might be quite a long one still – as from my experience the performance advertising is still seen as some sort of gamble – if you talk to the plumber or the bike shop down the street.
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