Qype started new monetization / user engagement system with coupons

Posted on August 10, 2007
Filed Under Local Search |

German social local review site Qype has launched a new service Coupons

They have launched this new and interesting feature yesterday. In their latest news-letter they say that during the last couple of month they have approached businesses in major German cities to see if they would be willing to offer Qype users a special price for their service – like half price for a try out dinner at a local restaurant etc.

To earn the coupons the users can either pay with money – through an online payment option – or use membership points that you can earn by submitting reviews to the site.

Quite a nice idea - which has proven to be successful offline in Germany already - ported to the online world - there are publishers who sell regional guides filled with coupons which are said to be reasonably successful.
Plus it seems like a good way to generate reviews and increase user engagement.

Whilst having lauched their site in the UK recently the service seems to be Germany only - for now.

update:

Nicole @ detech.blognation has some more detail read Qype Launches Coupons, Available For Points Or Money

Comments

3 Responses to “Qype started new monetization / user engagement system with coupons”

Stephan Uhrenbacher on August 15th, 2007 2:03 pm

Thank you for the comments, Frank!
Qype.com coupons - reaching out for the SME on August 18th, 2007 7:55 am

[...] I’ve recently blogged about German social local site Qype and their new coupons program. [...]
Qype - Using Yahoo! Maps now on October 9th, 2007 10:47 am

[...] So their users may now enjoy the reviews on their internet ready mobile devices as well. The service seems to be limited to the German part of their web offering – whilst the website is available in other European countries such as the UK since some time. [...]