Qype started new monetization / user engagement system with coupons

German social local review site Qype has launched a new service Coupons

They have launched this new and interesting feature yesterday. In their latest news-letter they say that during the last couple of month they have approached businesses in major German cities to see if they would be willing to offer Qype users a special price for their service – like half price for a try out dinner at a local restaurant etc.

To earn the coupons the users can either pay with money – through an online payment option – or use membership points that you can earn by submitting reviews to the site.

Quite a nice idea – which has proven to be successful offline in Germany already – ported to the online world – there are publishers who sell regional guides filled with coupons which are said to be reasonably successful.
Plus it seems like a good way to generate reviews and increase user engagement.

Whilst having lauched their site in the UK recently the service seems to be Germany only – for now.

update:

Nicole @ detech.blognation has some more detail read Qype Launches Coupons, Available For Points Or Money

Further reading

• The Six Steps I wish everyone would follow before they push – Publish
• t-info is now SEARCHTEQ – wants to be seen as a search competence center
• Why today local search fails – and how to fix it

This post was written by...

Frank Fuchs – who has written 267 posts on LocallyType*.

Consultant at Valopex, Co-Founder Ypeas.com, Author & Speaker, ex Microsoft Bing Search Guy , ex Yahoo! Local & Maps / Answers, C64 Fanboy

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