Now this is a surprise really – or is it not? We all know that changing ads and format helps cure banner blindness. Maybe out of context ads have a similar effect. So if you are on a site about cars and get ads not focused on the latest tune ups but dog food – you might find this attractive just because its destracting…
Yahoo! and MediaVest studied a group of consumers passionate about a particular subject area. Out-of-context ads proved about as effective as in-context placements.
read the full story @ adweek … I’m still in disbelive
