Google hits significant landmark in the astonishing rise of new media

The Londonpaper reports in his yesterday edition that Google’s advertising revenue has outstripped ITV’s for the first time ever. They call this a

significant landmark in the astonishing rise of new media

This is a preview of Google hits significant landmark in the astonishing rise of new media. Google hits significant landmark in the astonishing rise of new media

Mr Jerry Yang – what does Yahoo! stand for?

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Yesterday Jerry Yang, our CEO visited the Yahoo! European Headquarters in London. He held an all hands meeting at the Noël Coward Theatre in London’s West End together with Toby Coppel our Managing Director at Yahoo! Europe.

This is a preview of Mr Jerry Yang – what does Yahoo! stand for?. Mr Jerry Yang – what does Yahoo! stand for?

How to pitch Social Media Marketing to your Boss Part II – Rand Fiskin

So on the second day of smx social I’ve asked Rand Fishkin to explain to me in two short and simple sentences how to convince my boss to spend money on Social Media Marketing and not on traditional channels in a good old fashioned marketing mix.

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Rand Fiskin @ SMX Social NY2007

This is a preview of How to pitch Social Media Marketing to your Boss Part II – Rand Fiskin. How to pitch Social Media Marketing to your Boss Part II – Rand Fiskin

Leaving New York…

After a fabulous week in New York, I’ve packed my bags and will fly home to London today.


Set of New York pictures

It was a great time in an outstanding city – the absolute highlight being the MOMA closely followed by the Guggenheim Museum. I’ve spent way too much money at the Apple store on 5th Avenue and in Macy’s and had problems to get the stuff in my bags.

This is a preview of Leaving New York…. Leaving New York…

Bookmarkable – or how to spread an idea

How to spread an idea? – Don’t talk to people good in ignoring messages.
Now that sounds like a very obvious thing to do. However its not in todays advertising industry.


Slide of Seth Godin – Ted talk

When an agency talks about wastages – they mean they talk to people who ignored your message.

This is a preview of Bookmarkable – or how to spread an idea. Bookmarkable – or how to spread an idea
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