Yahoo! Maps - Direct Display

Posted on October 11, 2007
Filed Under Maps |

Since last night the Yahoo! direct display for maps is live in Germany.

maps_dd

The DD works as it does in the US and provides users with easy access
to the maps of Yahoo! without the need of going to a vertical first -
users will simply get the map inside core web search. With access to a larger map view and the routing functionality of Yahoo! maps.

In short this is how it works:

Trigger term is at the end or beginning of a string and this is then handed over to maps as a full query string. If the backend does not match it to a street name then there is no output to the front end.

Example: Alte Allee München

The same query at google.de returns this

maps_ddgg

And this is what you get at msn / live

maps_dd_msn

Thanks to Patrick B. and the US team to sort this out!

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