http://www.locallytype.com/2007/10/20/bookmarkable-or-how-to-spread-an-idea/ Frank's thoughts about Search, Social Media + Random Bits & Rants Tue, 20 Jul 2010 21:30:52 +0200 http://wordpress.org/?v=2.9.1 hourly 1 http://www.locallytype.com/2007/10/20/bookmarkable-or-how-to-spread-an-idea/comment-page-1/#comment-37053 How to pitch Social Media Marketing to your Boss Part II - Rand Fiskin Sat, 20 Oct 2007 19:01:47 +0000 http://www.locallytype.com/2007/10/20/bookmarkable-or-how-to-spread-an-idea/#comment-37053 [...] Now he didn’t do it in two short sentences but was kind enough to give me his thought on how to sell the concept. For him the most important upside of social media marketing wasn’t necessary the backlinks generated or even the huge amount of visibility you could generate this way. Although these are obviously very nice “side-effects”. The most important thing to keep in mind for him was that you could never ever reach the people you can reach through social media marketing through the traditional channels of mass marketing like TV, print or radio. Just as Seth Godin stresses in his books like purple cow you need to be remarkable - bookmarkable. [...] [...] Now he didn’t do it in two short sentences but was kind enough to give me his thought on how to sell the concept. For him the most important upside of social media marketing wasn’t necessary the backlinks generated or even the huge amount of visibility you could generate this way. Although these are obviously very nice “side-effects”. The most important thing to keep in mind for him was that you could never ever reach the people you can reach through social media marketing through the traditional channels of mass marketing like TV, print or radio. Just as Seth Godin stresses in his books like purple cow you need to be remarkable – bookmarkable. [...]

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