The Austrian TV channel Plus 4-TV launched a new TV show format in May 2008 called PLUS 4 Google Trends.
5 days a week in the show the 5 fastest growing search terms of the day are presented. The channel creates short features with background information around the topics and invites experts to discuss them.
Here is an example feature covering the term: Frauenmantel – parsley piert [Bot.]
And whilst this will only just be the first channel that does admit they generate all their stories from Google Trends it clearly shows how closely TV and internet are dependent of each other. Its a very obvious and still clever and simple idea and for sure the show is not only interesting for internet marketeers looking for traffic driving key terms.
