Malcolm Gladwell speaks at a design conference about his new book Outliers – the GAIN conference in New York – on the 25th of October.
Just like reading his books its always a pleasure to hear from Malcolm. He has what I would call an agile mid. Combine that with his curiosity and his unique talent to tell stories about seemingly boring topics in such a vivid way make it a real treat – at least for me.
Here is a little summary.
Only Malcolm Gladwell could bring Fleetwood Mac into the design discussion and make wonderful sense. In his enlightening talk about innovation and misconceptions about what it takes to become a success, Gladwell uses this unlikely metaphor for creative synthesis in an entertaining entrée into the concepts of his forthcoming book, Outliers… more
The conference was hosted by the AIGA.
AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it. It is the place designers turn to first to exchange ideas and information, participate in critical analysis, and research and advance education and ethical practices. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts.