Stockholm Syndrome – 53% of users expect to be disappointed but still love search

Posted on April 28, 2009
Filed Under Conferences | Leave a Comment

This is a short clip of the SMX Munich Keynote held by Stefan Weitz last week.

The two facts that did stick in my head the most were that 65% to 80% of all people were happy with their search engine. Quite a difficult situation when you want to get into a market like that. And fact number two was that 53% of all the people that are so happy with their search engine expect to be disappointed when trying to complete certain tasks with a search engine.

Stefan asked the audience what they would do if their car would only start 1 out of two times – that nicely illustrates how almost bizarre the situation with search efficiency today is. Almost like what has been described as Stockholm syndrome – we the users/hostages would love the search engine although it continues to disappoint us – weird.

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