Google is “Legalizing Love” now – and here is why

by Frank Fuchs on July 8, 2012

You will have read the news that Google started a world wide campaign to inspire countries to legalize same sex partnership rights.

The Huffington Post writes “Google launched a new campaign on Saturday supporting the legalization of same-sex marriage around the world. …the initiative, called “Legalize Love,” debuted in Poland and Singapore, and, “will focus on places with homophobic cultures, where anti-gay laws exist,” though it will operate in every city in which Google has an office.”

And that is a great cause and a thing they should be applauded for. However don’t mistake this as an act of kindness or a move of a company that wants to right a wrong. As at it’s core this is a human resource driven initiative.

Google Doodle Valentines Day 2012

Google Doodle Valentines Day 2012

Google as well as other companies that are in a “war” for talent, have a hard time to fill the empty seats as it is already. But if you have to rule out any gay contender for the job as he/she will never move to your companies city or state because of the LGBT rights situation there – that has a negative impact on Google’s or any other company’s ability to compete and win.

Microsoft’s help to “push” Washington to Legalize Gay Marriage including six figure donations from Bill Gates and Steve Ballmer were surely more about enabling Microsoft to hire and retain gay employees than about the “Legalization of Love”


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– who has written 270 posts on LocallyType*.

OSS (Operating Systems & Services Evangelist at Microsoft formerly consultant at Valopex, Co-Founder, Author & Speaker , ex Yahoo! Local & Maps / Answers, C64 Fanboy

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