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	<title>Locally Type* &#187; SEM &amp; SEO</title>
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	<link>http://www.locallytype.com</link>
	<description>Frank's thoughts about Search, Social Media + Random Bits &#38; Rants</description>
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		<title>Live Search Germany being a guest @ Webmasterradio.fm</title>
		<link>http://www.locallytype.com/2009/04/08/guest-webmasterradiofm-live-search/</link>
		<comments>http://www.locallytype.com/2009/04/08/guest-webmasterradiofm-live-search/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 10:28:37 +0000</pubDate>
		<dc:creator>Frank Fuchs</dc:creator>
				<category><![CDATA[SEM & SEO]]></category>

		<guid isPermaLink="false">http://www.locallytype.com/?p=536</guid>
		<description><![CDATA[Yesterday I had the pleasure to be the guest at this week’s “Webmasters on The Roof” show on webmasterradio.fm. The show that is co-hosted by Marcus Tandler (aka. Mediadonis) and Ralf Götz (aka. Fridaynite) two of Germany’s most renowned SEOs.

We did talk a little bit about what Microsoft is up to regarding Search in Europe [...]<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2009/04/08/guest-webmasterradiofm-live-search/">Live Search Germany being a guest @ Webmasterradio.fm</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Yesterday I had the pleasure to be the guest at this week’s “<a href="http://www2.webmasterradio.fm/webmasters-on-the-roof/">Webmasters on The Roof</a>” show on webmasterradio.fm. The show that is co-hosted by Marcus Tandler (aka. <a href="http://www.mediadonis.net/">Mediadonis</a>) and Ralf Götz (aka. <a href="http://www.fridaynite.de/">Fridaynite</a>) two of Germany’s most renowned SEOs.</p>
<p><img class="alignnone size-full wp-image-537" title="wotr_marcus_arabella1" src="http://www.locallytype.com/wp-content/uploads/2009/04/wotr_marcus_arabella1.jpg" alt="wotr_marcus_arabella1" width="450" height="253" /></p>
<p>We did talk a little bit about what Microsoft is up to regarding Search in Europe and other hot topics in the search world. I didn’t come empty handed and brought a fab price package for the listeners to win. The one person that would proof to us that he or she is the biggest Microsoft Fan Boy ever will get a full conference pass to the <a href="http://searchmarketingexpo.com/munich">SMX Munich 2009</a>, a VIP ticket to the search bash party co-sponsored by the Webmasters on the Roof, a spot on the invitation list to the exclusive <a href="http://www.locallytype.com/2009/03/07/search-isnt-search-stefan-weitz/">“Let’s face it” Live Search event </a>@ the Microsoft offices here in Munich and last but not least a Xbox360 gaming console.</p>
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<p>People can enter the contest by simply commenting to <a href="http://www.seofm.com/?p=146">this blog post</a> with anything that comes to mind be it photos, videos, audio or simply text. The winner will be chosen Tuesday next week – and we are eagerly awaiting the submissions <img src='http://www.locallytype.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2009/04/08/guest-webmasterradiofm-live-search/">Live Search Germany being a guest @ Webmasterradio.fm</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook targeted ads</title>
		<link>http://www.locallytype.com/2009/04/01/facebook-targeted-ads/</link>
		<comments>http://www.locallytype.com/2009/04/01/facebook-targeted-ads/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:30:14 +0000</pubDate>
		<dc:creator>Frank Fuchs</dc:creator>
				<category><![CDATA[SEM & SEO]]></category>

		<guid isPermaLink="false">http://www.locallytype.com/?p=533</guid>
		<description><![CDATA[Pretty good targeting. Ads shown on a Yahoo! eployees Facebook profile page.

this is a blog post as originally posted on locallytype
Facebook targeted ads
<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2009/04/01/facebook-targeted-ads/">Facebook targeted ads</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Pretty good targeting. Ads shown on a Yahoo! eployees Facebook profile page.</p>
<p><img class="alignnone size-full wp-image-534" title="fb ads yahoo" src="http://www.locallytype.com/wp-content/uploads/2009/04/fbadsyahoo.png" alt="fb ads yahoo" width="319" height="408" /></p>
<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2009/04/01/facebook-targeted-ads/">Facebook targeted ads</a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are related Ads really more effective?</title>
		<link>http://www.locallytype.com/2007/09/28/are-related-ads-really-more-effective/</link>
		<comments>http://www.locallytype.com/2007/09/28/are-related-ads-really-more-effective/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 14:01:27 +0000</pubDate>
		<dc:creator>Frank Fuchs</dc:creator>
				<category><![CDATA[SEM & SEO]]></category>

		<guid isPermaLink="false">http://www.locallytype.com/2007/09/28/are-related-ads-really-more-effective/</guid>
		<description><![CDATA[Now this is a surprise really &#8211; or is it not? We all know that changing ads and format helps cure banner blindness. Maybe out of context ads have a similar effect. So if you are on a site about cars and get ads not focused on the latest tune ups but dog food &#8211; [...]<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2007/09/28/are-related-ads-really-more-effective/">Are related Ads really more effective?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Now this is a surprise really &#8211; or is it not? We all know that changing ads and format helps cure banner blindness. Maybe out of context ads have a similar effect. So if you are on a site about cars and get ads not focused on the latest tune ups but dog food &#8211; you might find this attractive just because its destracting&#8230;</p>
<blockquote><p>Yahoo! and MediaVest studied a group of consumers passionate about a particular subject area. Out-of-context ads proved about as effective as in-context placements.</p></blockquote>
<p><a href="http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003647231">read the full story @ adweek</a> &#8230; I&#8217;m still in disbelive </p>
<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2007/09/28/are-related-ads-really-more-effective/">Are related Ads really more effective?</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The holy grail of Blogging Top Ten things to do to get Readers for your Blog</title>
		<link>http://www.locallytype.com/2006/11/11/the-holy-grail-of-blogging-top-ten-things-to-do-to-get-readers-for-your-blog/</link>
		<comments>http://www.locallytype.com/2006/11/11/the-holy-grail-of-blogging-top-ten-things-to-do-to-get-readers-for-your-blog/#comments</comments>
		<pubDate>Sat, 11 Nov 2006 14:11:06 +0000</pubDate>
		<dc:creator>Frank Fuchs</dc:creator>
				<category><![CDATA[SEM & SEO]]></category>

		<guid isPermaLink="false">http://www.locallytype.com/2006/11/11/the-holy-grail-of-blogging-top-ten-things-to-do-to-get-readers-for-your-blog/</guid>
		<description><![CDATA[So how do you manage to get readers for your blog and keep them?


Study the top 100 blogs on technorati. It’s always a good idea if you start something: take a look at the competition
Provide excellent and unique content. That’s probably the hardest part of all, and it’s often hard to give away stuff as [...]<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2006/11/11/the-holy-grail-of-blogging-top-ten-things-to-do-to-get-readers-for-your-blog/">The holy grail of Blogging Top Ten things to do to get Readers for your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>So how do you manage to get readers for your blog and keep them?</p>
<blockquote>
<ol>
<li>Study the top 100 blogs on technorati. It’s always a good idea if you start something: take a look at the competition</li>
<li>Provide excellent and unique content. That’s probably the hardest part of all, and it’s often hard to give away stuff as well. So if it hurts to publish a post cause you unveil a secret (not a secret of your employer) your on the right track</li>
<li>Write about yourself – at least some and add images – its engaging for readers to know something about you</li>
<li>Don’t write about yourself – this can be sooooo boaring</li>
<li>Do e-mail interviews with the famous – hard to achieve but try</li>
<li>Post consistently – at least once a week better more often</li>
<li>Tell people about it – tag on technorati, bookmark on delicious and myweb, have the blog URL in your e-mail signature – or tell them offline</li>
<li>Comment on blogs you read – the whole world is give and get</li>
<li>Be controversy – if you just say all is nice and fluffy – people will keep watching tv-ads</li>
<li>Forget all the above and change the world – that’s really the holy grail – don’t read top ten lists or care about them – Change something!</li>
</ol>
</blockquote>
<p><a href="http://blog.guykawasaki.com/2006/04/the_120_day_won.html%20">Guy</a> has some great ideas too and <a href="http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html">seth</a> of course even more.</p>
<p>Technorati Tags: <a rel="tag" href="http://technorati.com/tag/traffic">traffic</a>, <a rel="tag" href="http://technorati.com/tag/blogging">blogging</a>, <a rel="tag" href="http://technorati.com/tag/blog">blog</a>, <a rel="tag" href="http://technorati.com/tag/guy%20kawasaki">guy kawasaki</a>, <a rel="tag" href="http://technorati.com/tag/seth%20godin">seth godin</a>, <a rel="tag" href="http://technorati.com/tag/top%20ten%20">top ten </a></p>
<p>this is a blog post as originally posted on <a href="http://www.locallytype.com">locallytype</a></p>
<p><a href="http://www.locallytype.com/2006/11/11/the-holy-grail-of-blogging-top-ten-things-to-do-to-get-readers-for-your-blog/">The holy grail of Blogging Top Ten things to do to get Readers for your Blog</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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