How to pitch Social Media Marketing to your Boss Part II - Rand Fiskin
So on the second day of smx social I’ve asked Rand Fishkin to explain to me in two short and simple sentences how to convince my boss to spend money on Social Media Marketing and not on traditional channels in a good old fashioned marketing mix.

Rand Fiskin @ SMX Social NY2007
SMX Social: Yahoo! Answers - delivering sticky and new users
Matt McGee speaker at SMX social talking about Yahoo! Answers
How to pitch Social Media Marketing to your Boss?
I’ve just talked with brent csutoras who was one of yesterdays speakers at the SMX social here in NY.

ltr rebecca, jason, brent
The conversation was around the question of how to pitch social media
marketing to the people controlling the budgets at your company.


