Couldn’t help myself….

this is a blog post as originally posted on locallytype

Today Mark Zuckerberg called Danny Sullivan

You will have read the news that Google started a world wide campaign to inspire countries to legalize same sex partnership rights.

The Huffington Post writes “Google launched a new campaign on Saturday supporting the legalization of same-sex marriage around the world. …the initiative, called “Legalize Love,” debuted in Poland and Singapore, and, “will focus on places with homophobic cultures, where anti-gay laws exist,” though it will operate in every city in which Google has an office.”

And that is a great cause and a thing they should be applauded for. However don’t mistake this as an act of kindness or a move of a company that wants to right a wrong. As at it’s core this is a human resource driven initiative.

Google Doodle Valentines Day 2012

Google as well as other companies that are in a “war” for talent, have a hard time to fill the empty seats as it is already. But if you have to rule out any gay contender for the job as he/she will never move to your companies city or state because of the LGBT rights situation there – that has a negative impact on Google’s or any other company’s ability to compete and win.

Microsoft’s help to “push” Washington to Legalize Gay Marriage including six figure donations from Bill Gates and Steve Ballmer were surely more about enabling Microsoft to hire and retain gay employees than about the “Legalization of Love”

this is a blog post as originally posted on locallytype

Google is “Legalizing Love” now – and here is why

Nice hick-up Google flags all websites as malware.

Example of a LinkedIn – listing

UPDATE: It’s gone again already… was fun while it lasted Kudos on fixing it so quickly apparently same happened to gmail!

this is a blog post as originally posted on locallytype

All websites are evil – Google flags all as malware

The Austrian TV channel Plus 4-TV launched a new TV show format in May 2008 called PLUS 4 Google Trends.

5 days a week in the show the 5 fastest growing search terms of the day are presented. The channel creates short features with background information around the topics and invites experts to discuss them.

Here is an example feature covering the term: Frauenmantel – parsley piert [Bot.]

And whilst this will only just be the first channel that does admit they generate all their stories from Google Trends it clearly shows how closely TV and internet are dependent of each other. Its a very obvious and still clever and simple idea and for sure the show is not only interesting for internet marketeers looking for traffic driving key terms.

this is a blog post as originally posted on locallytype

PULS 4 Google Trends a “Google-TV-Show”

Guess this is new, at least I have not yet seen it. On Google image search you get a selection drop-down menu to choose from different image content types.

You can get News content, Faces (this I have seen before as an option) and Photo content. Pretty handy to get desirable results quicker.

this is a blog post as originally posted on locallytype

Google image search – new content selector dropdown

Today I want to share with you some interesting findings regarding Froogle or Googel Base or however. This is a very easy way to draw a lot of additional attention to your offer. In the classic A.I.D.A. (attention-interest-desire-action) process the first thing to do is to get attention to your offer.
We do know that a good descriptive abstract in the SERPs helps a lot regarding the CTR.

And the below just rocks! The Click-Through-Rate for the Froogle listed items that were in the top 3 more than tripled!

The proposed may be offending the Froogel/Google Base guidelines and if it does not today it will in the future  But as long as it’s … well anyway.

This is how to do it:
1. Go to your Google Base Account:

Google Base change settings

2. Click on the Settings Tab & Add some Special chars to your Display Name like e.g.  █▬█ █ ▀█▀

3. Save the settings and wait for the update ….

Froogle results in Google Serp after change

Have fun

this is a blog post as originally posted on locallytype

Froogle-Hack – CTR went through the roof – Use Special Chars!

Google AdWords is introducing local business ads, a new
ad type that allows advertisers to promote location-based products and
services to interested users worldwide (note: this service is available
for business locations in the U.S, Canada and the U.K.). Local business
ads appear with an enhanced map component on Google Local and in a
text-only format on Google.com and other sites in the Google network.

interesting so but I’dsay there could be a more sexy way ….

this is a blog post as originally posted on locallytype

New! Google local business ads

TIME’s Adi Ignatius got the Google triumvirate of Sergey Brin, Eric Schmidt and Larry Page to sit for a talk around a table covered with Lego pieces, for which they have a known fondness, during a break at Google’s recent sales conference in San Francisco. Page, who as a student built an ink-jet printer out of Lego bricks, is snapping pieces together to make a kind of endlessly ascending staircase; Brin is working on a robot. Schmidt seems too grownup for this.

WHAT ARE YOU GUYS MAKING?

read what they answered at time.com

this is a blog post as originally posted on locallytype

Meet The Google Guys

Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times.

In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times, which so far is the only newspaper participating in the Web-search behemoth’s test.

The deal, terms of which were not disclosed, allows Google to fill what’s known as “remnant space” in the Sun-Times — unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads. The Google connection is hardly trumpeted: “Ads by Google” appears at the top of each box of ads in very small type.

Google is best-known as an Internet search engine, of course, but nearly all of its revenue comes from ads. Through the first three quarters of 2005, the California-based company posted $4.2 billion in advertising revenue, up 96% from the year-earlier period. Most ads on Google’s site are keyed to its users’ search terms.

Now, in the Sun-Times, Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section.

this is a blog post as originally posted on locallytype

Sun-Times nets Google ad deal